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The web page baby-formula.homeowl.com had the following on the web page, "Start by choosing a life stage." We saw that the website said " Most baby formulas are geared toward a specific age bracket." It also said " If your child is not within the specified age range listed please consult a doctor before using the product. Baby formulas are made to target specific conditions such as fussiness and gas, frequent spit up, lactose intolerance, and premature babies. There are also general baby formulas for standard use. How to buy Baby Formula. Best for babies who were born prematurely an." The header had parenting as the highest ranking optimized keyword. This keyword is followed by babies, baby foods, and gerber which isn't as urgent as parenting. The other words baby-formula.homeowl.com used was baby food. healthy food is included but could not be seen by search engines.